Organisations produce large amounts of research, strategy and data as they grow. Over time, information becomes harder to structure and communicate clearly.
I work through design to organise complex material into coherent, well-structured communication. Reports, publications and presentations are shaped with hierarchy, logic and visual discipline so they can be understood and used.
The focus is practical. Design provides structure, improves readability and supports better decisions. It is about making important information easier to navigate and act on.
I bring over 25 years of agency and in-house leadership experience across finance, healthcare, education, government and the social sector.
Work With Me
Three flexible ways we can work together. Each one is designed to give you the level of brand leadership or strategic support your organisation needs, whether that’s ongoing direction, a focused project, or specialist help inside your agency team.
Ongoing senior brand direction for scale-ups and nonprofits.
For organisations that need strategic brand leadership but do not require a full-time Brand Director. It provides consistent support, clearer priorities, and someone who thinks about your brand at a senior level.
Focused brand strategy work when you need clarity or alignment.
From audits, positioning, messaging, and rebranding, to strategic one-off marketing communications assets. Clearly scoped, time-bound, and designed to deliver a clear outcome.
Flexible freelance strategy support for brand and creative agencies.
For studios that need senior strategy expertise on pitches or client projects without committing to a full-time strategist. It provides reliable, senior-level capacity when your team needs it.
Creative insights, once a month
Short, practical thinking for founders, nonprofits, and creative leaders.