Research
This category gathers experiments, explorations and working notes created with the help of tools like ChatGPT, Perplexity and other AI platforms.
Some pieces are rough, some are direct outputs, and some are starting points for ideas I’m developing.
Think of this as a space for testing perspectives, collecting signals and working through questions that feed into my broader thinking on brand, strategy and communication. It’s a mix of curiosity, early drafts and things I’m still making sense of.
January 29, 2026
JWT London Planning Guide (March 1974)
Explore the JWT London Planning Guide (1974), a key historical document that shaped modern brand, advertising, and strategic planning practices
November 17, 2025
WPP’s How Humans Decide: What the Report Means for the 95/5 Rule and Long–Short Marketing
Most marketing battles are won long before customers start shopping. This synthesis of WPP, Dawes, and Binet & Field reveals why brand priming, not last-minute persuasion, drives real growth.
October 28, 2025
The Rise of the Fractional Brand & Marketing Leader
Discover how fractional brand and marketing leaders are reshaping business strategy, from startups to nonprofits, worldwide.