Design and production of a 25-page brand guidelines document for a healthcare advisory organisation operating across sub-Saharan Africa.
The document codified Market Access Africa’s strategic foundations including vision, mission, positioning statement and brand values, before translating these into a practical visual system. This included logotype architecture and alternative versions, defined colour palettes, typography standards using Nunito, graphic branding principles combining geography and expertise motifs, and structured guidance for photography and iconography.
We organised the content into a clear, implementation-ready framework supported by applied examples across reports, proposals, presentations, social media and website layouts. The result was a disciplined brand system designed to ensure consistency across regions, strengthen recognition, and support high-quality communications across all touchpoints.
