Design and production of a comprehensive 65-page brand book for a leading community-based organisation operating across Kenya.
The document defined SHOFCO’s brand foundations including mission, vision, values, philosophy, and storytelling principles, before codifying a complete identity system covering logo architecture, colour palettes, typography, iconography, imagery categories, and tone of voice.
We structured complex brand guidance into a clear, accessible system that could be applied consistently across reports, presentations, social media, vehicle graphics, and apparel. The result was a practical brand framework designed to strengthen recognition, protect visual integrity, and support consistent communications across programs and geographies.
